Developed for The Texas Higher Education Coordinating Board, Generation TX was created to spark a movement across Texas to inform and inspire the next generation of Texans to pursue higher education after high school. Many of these young people would be the first in their family to achieve this goal, and face numerous challenges both practical and personal. The tools, stories and events created with the Generation TX brand strengthens and motivates students to take on the challenge and clarifies the steps they need to take to get on the path to college and career education.
The name “Generation TX” gives these students across the state an identity that binds them together as a large and powerful group. It is a name that gives them importance – their successes are critical for the future of Texas.
The bright, bold and ever-changing colors of the brand reflect the energetic, optimistic and diverse nature of this generation of young Texans, and of the many parents, teachers and supporters who believe in them. It also makes it easy to co-brand with all of the schools, businesses and organizations who are key to the success of the movement.
work completed at milkshake