The Highball is Alamo Drafthouse Cinema's special event venue next door to their South Lamar theater location featuring live music, themed karaoke rooms, skeeball and bowling all in a sparkling retro cocktail lounge atmosphere.
The swanky “Mad Men” vibe is served straight up with The Highball brand created for this unique venue, whose classy, curvy script design brings to mind rat pack era Vegas signage and complements the plush and cozy interior. The glowing neon sign beckons visitors to come and play, and the secondary “HB” monogram mark is further incorporated throughout the interior and on branded merchandise within.